As the creative director at Oniracom, I was tasked with building a visual presence for a fragrance company on Amazon. This involved a creative use of images and color to tell an aspirational, female-focused brand story. You can check out InStyle Fragrances on Amazon.
As the creative director of Oniracom, I led the project to name, define and brand a sports nasal respiration product called Intake Breathing.
I recently had the privilege of helping a fledgling automotive lifestyle podcast come up with its name, branding and logo roundel. It was a rewarding project and I can’t wait to hear what Horsepower Heritage has cooked up.
Started my dear friend Phil. Ashland Leather is a successful heritage leathergoods brand based in Chicago.
They needed a sitewide refresh for their Shopify e-commerce platform and a big photoshoot of all of their products. I directed the whole thing, including spothealing the specks on hundreds of wallet photos.
Here’s an Oniracom case study about how our focus on visual storytelling was a gamechanger for Ashland.
Buy the best wallet on the internet (or anywhere else) here.
Painting by Genivieve Le Duc. Concept and art direction by Noah Barron.
The Guitar Pit
My oldest and closest friend Chris started a popular guitar review channel on YouTube, so of course I had to design the merch.
Inspired by 18th century medical textbooks and black metal imagery, The Guitar Pit’s shirts have become something of a cult collector’s item.
Working with Oniracom. I created a visual brand for Santa Barbara-based philosopher poet Noah benShea.
Beyond simply an excuse to create some fancy visuals around someone who shares my first name, the NBS project was an opportunity to create a brand that is thoughtful, masculine and decidedly non-techy.